Our mission is to create sun protection clothing for children that is:

• Gorgeous - stylish, colourful designs children will want to wear
• Good quality - our products are UPF 50+ (as tested by ARPANSA) and resistant to chlorine and seawater (RMIT)
• Affordable - we strive to keep our rashies and swimwear good value to parents.  (We rely heavily on word-of-mouth advertising by parents rather than paid features in publications.)